PRINCE2 certification

On May 1st I acquired my PRINCE2 Foundation certificate. PRINCE2 (Projects in controlled environments) is a popular approach to project management which siginificantly increases the chances of project success.

TOPIK 2012

지금 열심히 한국어를 공부하고 있습니다.　日本語のように難しい言語だと思います。These days I'm studying Korean and finding it to be as difficult as Japanese but in slightly different ways. Nevertheless, it's a fascinating language and I took the 26th Test of Proficiency in Korean, TOPIK (한국어능력시험), in London on April 14th.

Marketing Metrics

I'm currently reading a fascinating book called Marketing Metrics (Farris, 2010) which has some interesting insights and practical tools for evaluating marketing campaigns and efforts in numerical terms. Do all those marketing dollars actually make a difference? And how big a difference? Highly recommended reading.